The most important commercial night of the year
Fox has sold at least 10 of its 30-second Super Bowl LIX spots for $8 million each, with ad inventory being sold out at record pricing. The majority of ads were sold during upfront negotiations, with some buyers bowing out due to circumstances like wildfires. In addition to in-game ads being more expensive, pre-game and post-game coverage spots have also seen price increases. Fox is on track to generate nearly $700 million in advertising revenue for this year's game, with advertisers including Anheuser-Busch InBev, PepsiCo, and Squarespace. The game will feature the Kansas City Chiefs and Philadelphia Eagles and will stream on Tubi in addition to airing on Fox.
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