Doritos Changes Shape Of Iconic Chip For First Time Ever

REUTERS/Dado Ruvic

Square Doritos?

Doritos is changing up their iconic triangular shape for a limited time in the UK, offering square-shaped chips in select bags as part of a collaboration with A Minecraft Movie. Lucky winners who find the square chips can win prizes up to £10k. The promotion will run from February 28 to March 10 in Chilli Heatwave 180g packs, with clues provided to locate the prize packs. Additionally, a digital promotion will allow consumers to scan QR codes on the bags for a chance to reveal a square Doritos chip and win various prizes.

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