Leaked 'Breakup Plan' Exposes Taylor Swift & Travis Kelce's Alleged PR Stunt Is Taylor Swift and Travis Kelce's storybook romance a strategic PR stunt? An alleged PR agency paper has shocked the entertainment industry, saying their relationship was a ploy to improve both performers' image. Pictures of a document outlining the logistics and talking points of a Travis/Taylor breakup surfaced online.  This curiously thorough paper details a "comprehensive media plan" for their "breakup," including a pre-set announcement date and well-crafted remarks. Social media is full of fan speculation and feelings about being duped and deceived. Kelce's PR team rejects the document's validity, but it may be too late. The discovery questions every love gesture and public appearance by the couple. Was it a show for the cameras?