Beyoncé's "Cowboy Carter" sash from her latest album cover has sparked a trend among fans, leading to a surge in sales for sash makers. Ashley Yang, a Beyoncé fan, began selling "Cowboy Carter"-inspired sashes on her Etsy store last year and has seen a significant increase in demand. Other businesses have also joined the trend, offering personalized sashes for fans ahead of Beyoncé's upcoming tour. The sashes, which start at $38, have become a symbol of community and customization among Beyoncé fans, with the trend expected to continue throughout the tour.