Chuck E. Cheese has made significant changes to its brand by removing its iconic animatronic band from nearly 500 locations. The decision was made to attract a younger audience and modernize the entertainment experience. The company has introduced electronic ticketing, adult menu items, and new play areas while maintaining fan-favorite games. Children can now interact with digital versions of Chuck E. and the band on jumbo screens and an interactive dance floor. Despite the removal of the animatronic band, Chuck E. Cheese CEO David McKillips hinted that they could potentially return in the future.